Dirty List Cost Calculator

What an uncleaned list quietly costs per year — wasted ESP spend, wasted sends, and revenue put at risk by bounces.

Drag to explore, or type an exact value in the box — typing overrides the slider’s cap.

List size

Slider caps at 250k — type a larger number to go beyond it.

Emails sent / month

Your email platform

Estimated invalid rate

%

Industry default 15–30%/yr on lists left uncleaned.

Revenue per delivered email

$

Powers “revenue at risk”. Public benchmark ≈ $0.05–0.15.

Estimated annual cost of a dirty list
Revenue at risk

Wasted ESP spend

Paying your platform to store contacts that can’t receive.

Wasted sends / year

Emails that bounce or hit dead inboxes — and drag your sender reputation.

Check 1,000 contacts free →

No card. Unknown results = 0 credits.

How it’s computed. Wasted spend = invalid × ESP $/contact × 12 · Wasted sends = monthly sends × invalid × 12 · Revenue at risk adds a deliverability penalty when bounce rate is above 2%. Shown as a range from a ±25% band on the invalid rate.

Warm-Up Cost Calculator

What per-inbox warm-up tools charge vs. Email Awesome’s flat, unlimited-inbox model — across 1–100 inboxes.

Sending inboxes

10

A bounded 1–100 range is exactly what sliders are for.

Compare against

Advanced: EmailAwesome warm-up price

Email Awesome flat $/month

$

Set this before ship. Default $0 = warm-up included with the plan for a limited time. This is Email Awesome’s own pricing, not a benchmark.

Estimated annual savings vs. per-inbox pricing

You save / year

Per-inbox tool cost / year

Savings across 1–100 inboxes

Start warming inboxes free →

Unlimited inboxes — included for a limited time.

How it’s computed. Per-inbox tool = inboxes × price/inbox × 12 · Email Awesome = flat · Savings = the difference. Prices are public list prices.